Marie Choo is The Dog Alchemist, a dog behaviourist and trainer who uses positive and motivational techniques to convert a dog’s undesired behaviour into desired behaviour. We are very pleased to assist her in designing a brand identity for her initiative.

The Dog Alchemist’s logo incorporates Marie’s love for her two Shetland Sheepdogs – Butter and Ash. The crest holds firm her belief that dog training is an art of communication and a science of understanding canine behaviour and psychology. Using positive reinforcement of love, motivation and rewards, she guides the dog owner on how to modify a dog’s undesired behaviour into a desired one.